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課程名稱 |
行銷管理研討三
Seminar on Marketing Management (Ⅲ) |
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開課學期 |
101-2 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
陳厚銘 |
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課號 |
IB8026 |
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課程識別碼 |
724 D4060 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期二2,3,4(9:10~12:10) |
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上課地點 |
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備註 |
限博士班 且 限本系所學生(含輔系、雙修生)
總人數上限：10人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1012SeminarIII |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
This course is a doctoral seminar that focuses on the theoretical foundations of marketing strategy. The primary focus is to provide the students with an understanding of the theories drawn from related disciplines and its application in marketing strategy. |
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課程目標 |
The objectives of this course are to (1) help students to identify the key theoretical streams in marketing strategy, (2) become familiar with the issues, methods and findings in the area, and (3) enhance skills in critiquing the literature, defining research problems and writing papers in this area. |
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課程要求 |
Weekly Readings Summaries: For each session, you must distribute copies (in either Chinese or English) of your critique of the assigned reading. The critique should be brief, extending to a maximum of one printed page
Research Paper: The paper can be conceptual or empirical, but must have a marketing strategy focus. The article should be developed with a targeted publication in mind.
You must submit a 2 to 3 page outline of your proposed paper (for instructor approval) by week 8 of the course and the complete paper by the final week of the course. During the final week, you will also be required to make a short presentation of your paper (about 30 minutes).
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
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參考書目 |
1. Weitz, B. ＆ R. Wensely, Handbook of Marketing, 2002, London: Sage |
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評量方式
(僅供參考) |
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